Some consideration on physical fitness.
The fitness industry is more marketing and psychology than physical.
The fitness industry has a spur of growth these recent years, due to illnesses like diabetes and obesity. And of course, thanks to Hollywood we all want to be hot. And that’s the promise of the Fitness Industry, be it a club membership or DVD take-outs – you will be hot and sexy when you buy their products and services.
You decided to join a fitness club. On the façade you saw beachfront bodies, hot, sexy, and sizzling! Expectedly, models are the lean and muscular ones. It doesn’t mean that they got fit in that gym, but seeing them makes you believe. Admit it, most people are visual people. Seeing what you want to be is enough to persuade you.
You may or may not notice, but the trainers are marketing savvy. You signed the contract and gave them permission…
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